Creating a global platform to establish the NEXT in aesthetics, and position Galderma firmly as the thought leaders, redefining the category.
OBJECTIVE
Next Starts Now.
It was time to shape what is next in aesthetics.
Galderma are the emerging pure-play dermatology category leader, and to truly lead the space they commissioned a global trend report to forecast emerging trends, enabling a truly global community of clinicians to understand the impact that these trends might have on their practices, and prepare to work with the diverse requests and desires of their consumers.
Our task was to bring to life a ground-breaking report, through the development of a brand platform, NEXT by Galderma. NEXT is the culmination of a year of comprehensive trend-forecasting research, conducted in collaboration with a network of renowned experts and formed into a coffee table book and ongoing social content platform.
Developing a bespoke brand language building on the Galderma corporate brand, to work across industry events, on screen, in press and in print.
Work produced for HAVAS Consumer Health and Galderma.
Shaping What’s NEXT
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Miami Workshop
A 3 day workshop with infuential global leaders, validating and shaping the next trends in Ax.
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Launched to press at IMCAS 2024
Launched at congress building a global platform and footprint. With a supporting digest produced to introduce the trends in press.
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Coffee Table Book
A bespoke trend report, gilt edged to establish the platform and the Next trends of the category.
An above-brand platform, brought to life through a coffee table book and thought leadership launch report, with an industry-first influencer x KOL co-creation event and PR/social/influencer content launch.
Teased at GAIN Dubai
Teasing the initiative for the global thought leaders at the exclusive GAIN by Galderma event in Dubai in 2023.
The 6 Key Trends
Defining unique visual identities across the trends to convey their impact on the community.
